BA (Hons) Production Management and Entrepreneurship*

Course code: W450

Institution code: B39

View course on UCAS

A three year full-time degree course available at:

*This course is subject to approval

This unique course will prepare future entrepreneurs to create, run, manage and finance a wide range of 21st-century productions.

Not only will you graduate knowing how to make tough decisions, but you’ll also know how to be innovative, informed, supportive, collaborative and creative – along with other key skills necessary for a portfolio career in the creative industries.

Students will learn how to create and manage diverse types of productions, such as theatrical, musical, TV or film production, or a blend of different disciplines. As well as the how-to, students will also explore the responsibilities and strategies needed to integrate into future diverse entertainment events.


There will also be a focus on digital marketing, digital content creation, PR, branding, social media, digital arts, and how to develop concepts, strategies and pitches. The course will be supported by more traditional skills like business ethics and entertainment law, market research and consultancy.

Course Specification

Mode of attendance: Full-time

Length of course: Three years

Awarding institution: BIMM Institute (subject to approval)

Campus delivery: Brighton and Manchester

Language of study: English

Final award: Bachelor of Arts (Hons)

Minimum Requirements

Two A-levels at grade C or above (64 UCAS points), or BTEC Level 3 Equivalent. Plus, three GCSEs at a minimum grade of C/4 including English Language and Mathematics.

IELTS 6.0 with a minimum of 5.5 to be achieved in each band.

All applicants will be required to attend an interview.


Graduates can progress to employment in creative roles such as Artists Management, Brand Ambassador, Stage Management, Conceptual Designer, Event Designer, Event Finance Co-ordinator, Producer, Line Producer, Production Manager, Production Coordinator, Artists Liaison, Festival Programmer, Event Logistics, Post-production Coordinator and more.

Course Fees

Student loan finance is available for BA (Hons) Production Management and Entrepreneurship. Please visit our Fees page for information on access to Student Loans.

Please note, UK students eligible for Student Loans are able to borrow the full course fee for ICTheatre degrees.

Year 1

All students take the following core modules in their first year of study.

The first Creative Industries & You module sets you on the right path towards pursuing your dream career in the creative industries. Whether you are focused on a particular career goal, or considering multiple career options, you will broaden your knowledge of the opportunities available to you as a creative professional in your specific field.

In course groups, you will research career routes and examine the career journeys of inspirational creative professionals to determine key skills for success. In mixed classes, you’ll participate in activities to help you navigate life in higher education and the creative community, expanding your social networks. You will reflect on your progress, explore what motivates you, identify personal strengths and potential roadblocks, and support each other to develop realistic action plans to help you along your chosen path.
Supported by your Personal Adviser, you will create a Personal and Professional Development Portfolio, which you will adapt and develop throughout your studies at ICTheatre.

This first iteration has been designed in bitesize chunks to help you develop independent learning skills, receive ongoing feedback and experience a range of different assessment methods. This module also gives you the freedom to extend your learning by providing access to the Industry Skills Booster online courses, developed exclusively with industry employers, which you can select in accordance with career goals and identified areas for development.

Following on from your exploration of the creative community and career opportunities available to you in Creative Industries & You 1, this module will help you to develop a deeper intellectual understanding of the creative arts and industry structures. You will be challenged to investigate some key contemporary cultural issues relating to your professional field, developing a contextual understanding through research, questioning and debate. This awareness will help you to make informed creative and business decisions in the future and articulate them sensitively, acknowledging the different perspectives and experiences of others.

You will explore pivotal cultural moments that have shaped the creative industries, exploring the factors that make something ‘popular’, and how key cultural issues affect both art and business. Reading, research and critical thinking skills will be developed to help you examine developments in the industry and the creative arts, communicating your arguments in a variety of formats. You will have an opportunity to meet with your Personal Adviser in a 1:1 tutorial to help you identify your strengths and areas for development, updating your PPDP and selecting relevant online Academic Skills Booster courses to support on your path to academic success.

Safety underpins all successful events; no matter their scale or format. Many well-documented cases of audience injuries or deaths at events could have been avoided with more thorough planning. In this module, you will explore the key health & safety tools and strategies you will need in the events and business world. You will look at famous cases of when it went wrong, why it went wrong, and how to avoid similar incidents happening at your events.

Through considering the hierarchy of safety management and the associated roles and responsibilities, you will explore a range of relevant legislation and guidance to be applied across a variety of event types. You will evaluate event risks and develop expertise and experience in proposing solutions to health & safety concerns through proper planning, strategy and management.

What do you think creates that magic that propels you to buy a product? The reason you even know about a brand and have become entwined in its story? It’s a tool behind every business and every brand and without it, they wouldn’t exist. It’s the wonder that is Marketing.

Whether discussing a brand, musician, product or event, it is without doubt that marketing and PR will have been involved in their journey. Whether you have seen an advert on Instagram, streamed a song on Spotify, bought a product online or attended an event, it is because it has been marketed to you. Marketing is a sales tool, but it is also something that needs to be creative, unique, exciting and visible. Everything and everyone are marketable, it’s just understanding how and ultimately, how to do this well.

In this module, you will look into brand identity, messaging and communication, study marketing theory and PR practice and develop concepts, strategies and pitches. You will examine brand case studies, looking at examples of marketing campaigns with a focus on the positives and negatives.

The module will allow you to manage the marketing for your own music/event brand, looking into how marketing and PR are used in the contemporary music and events industry, and create ‘a big idea’ and marketing plan around this. The invaluable tools you will learn will be adaptable to whichever path you take for your chosen future career.

The rapidly evolving entertainment business is a multi-faceted, technologically driven industry. Effective music industry practitioners must understand how the numerous businesses, organisations and professionals operate, how they work alongside each other and interconnect. Furthermore, due to the rate of change, it is essential to make informed predictions about the future of the industry and evolve operations accordingly. This module is designed to offer you a holistic perspective of the industry, from where you can clearly identify conventions, standard working practices and growth areas.

Identity is a tricky concept. In this module, you will explore a wide range of theories of reproduction to investigate the construction and representation of single and multiple identities in popular culture, starting with the traditional western notion of the individual as a free, independent and knowledgeable agent.

You will consider the complex and multi-layered construction of fluid modern identities, drawing from the study and discussion of key readings and relating them back to your own personal and professional experiences.

The nature of the topic demands an interdisciplinary approach that will introduce you to the research and theories from fields as diverse as philosophy, political sciences, sociology, media and communications studies, and business and marketing studies.

From Glastonbury to church fairs, all events have concepts. This is the initial idea, the spark of imagination, the spectacle that you envisage. This module will allow you to explore the tools required to transform this imagined event into actualisation. You will be encouraged to be creative and analytical in your thinking. Event concepts will give you the opportunity to think as creatively as possible as budget will not be the focus, it is all about you, and your ideas. Event Concept and Design will allow you to discover what excites you and what events you might create.

This module introduces the key concepts for financing creative projects and outlines the fundraising process. The module will cover a range of approaches that include grant funding, crowdsourcing, sponsorship, start-up loans, private income and support in-kind. You will develop practical planning and delivery skills including writing a fundraising strategy, pitching for money, filling out a grant application form, creating a sponsorship pack, managing budgets and risk, and evaluating impact.

Year 2

All students take the following core modules in their second year of study.

The creative arts have the power to bring people together, unite communities, support mental wellbeing, raise awareness of social issues and above all, bring joy to many people around the world. In Creative Industries & You 2, you will discover how you can turn your passion and talent into a collaborative project with a positive impact on society. Employing research and networking skills, you will develop a greater understanding of a charity, cause or campaign. In teams of students from all ICTheatre courses, you‘ll select a cause and identify a way to support its key objectives, either by raising awareness, raising funds or contributing as volunteers. You will be introduced to ICTheatre’s partner charities but you are also able to find your own or work independently of an existing organisation.

Through this collaborative project, you’ll develop essential interpersonal and communication skills, experimenting with various digital tools for enterprise. You’ll reflect on your own values, applying theories of human psychology to explore how to get the best out of yourself and each other. Building on your industry research skills, you will assess your target audience and define clear SMART targets for your project that will enable you to execute an element of the strategy and evaluate its success.

In teams, you will spend time working on your project both in class and in your own time, developing effective collaborative working methods. You’ll record your project activity in your Personal and Professional Development Plan, reflecting on how you have developed and changed over the course of your first year and a half at ICTheatre. Working with your Personal Adviser you will identify objectives, opportunities and actions that will help you stay on the path to success for the second half of your journey towards becoming a Creative Industries Professional.

This module continues the exploratory work you began in Context & Culture of the Creative Industries. You will directly apply ideas to your own discipline and development, selecting an area of investigation relevant to your own practice, and communicating your argument via your medium of choice. The concepts you encounter will actively critique claims to authenticity and originality; themes you will encounter frequently throughout your career as a Creative Professional. You will debate artistic production, the motivations for it, and the problems of creative autonomy.

You will investigate relevant contemporary cultural issues and theories relating to society, race, gender, technology, and the environment to develop your contextual understanding of how these relate to your own creative practice, professional values, and sense of personal agency. You will be encouraged to meet with your Personal Adviser in a 1:1 tutorial to help you reflect on the strengths and areas for development identified in your PPDP in first year, tracking your academic progress and setting new actions that will support you to achieve your best work.

The research methods and study habits you develop throughout this module will prepare you for next year’s Final Project, in which you will self-direct a significant piece of academic, creative and/or professional practice.

In this developing digital world, businesses of all types and sizes around the world continue to prioritise social media and online promotion at the heart of their marketing strategy. Digital literacy is increasingly seen as a must-have skill for every manager, entrepreneur and also by potential employers. This module will give you the key practical skills in a variety of social media and digital communication platforms.

From Facebook to Instagram, from Social Influencers to Search Engine Optimisation, you will explore how to maximise the effectiveness of these digital strategies, using data analytics to enhance and evolve creative content-driven campaigns. Contemporary issues and trends in the digital world will underpin the module, as well as discussions on ethical concerns.

This module looks at areas of Theatre, events and Creative Industries that are currently being disrupted. It examines how and why these changes are taking place, the winners and losers in such scenarios, and what these changes might lead to in the future.

As a class, you will be able to negotiate with your tutor which of the subjects from the list below you wish to concentrate on across the semester so as to best align with your interests and likely career pathways.

As companies all over the world diversify the range of media platforms they promote themselves on, branding and visual identity has never been more important. Students with digital skills in design can elevate themselves above other applicants in a highly competitive industry.

This module will arm you with key transferrable skills in digital arts software, through the creation and development of a brand. You will evaluate core branding techniques and design styles, including typography, semiotics, layout, structure and colour. Lessons will be grounded in industry-standard design software, such as Adobe Photoshop and Illustrator. You will also learn how to work to a client’s brief, with a focus on the visual representation of brand identity and values.

Acknowledging audience needs and expectations is central to considering what motivates consumers to engage with a product or service. The Service Industry is no longer enough, people now want an ‘experience’, something to remember. The Experience Economy focuses on audience experience, on creating bespoke events, greater innovation in business and always ensures that value is created for an audience.

This module will deconstruct audience experience through the analysis of consumer trends, audience psychology, economic impacts and industry developments. You will explore how to create exciting and innovative businesses to understand how entrepreneurs engage with specific audiences to fulfil experiential requirements.

This module will give you your own professional digital channel. This can be a website, or an influencer-connected content creation or curation channel from YouTube, Instagram or Tumblr and beyond.
By the end of the module, you will have used your web design, digital branding and online PR learning to create a cohesive internet-based marketing project for a clearly identified audience for a well-conceived production or event.

This can include both written and multimedia content, as required to meet the needs of the identified niche. As well as a professional event you will also learn to make your event legally robust, by addressing event safety and the consideration of all your legal responsibilities. This module will also arm you with the skillset to create and apply your own campaigns and become tastemakers in your own right.

This module will enhance your industry exposure and employability as you integrate your academic learning and vocational skills with a placement or creative enterprise project, engaging with industry for a minimum of 30 hours. During your work-based learning, you will be developing a deeper understanding of the realities of professional practice and the personal attributes and skills required to successfully realise your career goals.

Working in a professional environment will afford you the opportunity to gain practical skills, consolidate and expand professional networks, build confidence and develop a sound knowledge of the employment and entrepreneurial opportunities in the creative industries.

Working in the Creative Industries will guide you through the process of developing your CV and covering letter, working through applications, preparing for interviews, developing business ideas and promoting your personal brand. Using the advice of tutors and careers teams at ICTheatre, you will explore, research and secure a work based learning placement or participation in a creative project within the creative industries

Year 3

All students take the following core modules in their third (and final) year of study, plus one optional module.

The option modules advertised as available for ICTheatre courses are subject to variation dependant on minimum student numbers and the availability of specialist resources at each college (Please refer to our terms and conditions for further detail).

In this module, you will undertake a significant project of your own choosing. It’s your chance to explore your passion within the industry and creative arts: experiment, take risks, strengthen your skills and create a product/cohesive portfolio of work that you are proud to showcase at the end of your degree. This module will support you in consolidating the broad learning and development from the course so far, building a bridge into the industry, the workplace and future opportunities. You will be supported to self-direct your own learning through a series of lectures, seminars and 1:1 tutorials with expert supervisors.

This module is the final step in your Insert journey and will support you as you look to enter your chosen field as a creative professional. Drawing on evidence from throughout your time at insert you will critically self-evaluate your personal learning journey and industry engagements to date. You will explore concepts and theories of personal and professional development to support, challenge and test your assumptions, to determine your readiness for work in the creative industries. You will have the opportunity to discuss this with your peers and learn from your collective experiences in both small degree path groups and large mixed discipline sessions.

With this position in mind, you will then be challenged to create and consolidate creative assets to give you the edge over the competition in your chosen field. Specialist workshops will be offered throughout the module, informed and delivered by our wide – reaching connections and specialist tutors in the creative industries. This culminates in the creation of a portfolio which tells the story of your personal and professional journey so far, communicating your unique professional identity and future career plans in the creative industries.

Students will gain a comprehensive insight into the inner workings of the outdoor events industry with a detailed and definitive overview of on-site operations, as well as the pre-event logistics planning required to ensure operational success.

The first part examines the tools and techniques underpinning operations planning, including a site production schedule, management and command structures and a detailed site plan, taking into consideration the relevant regulations supporting safe event design.

The second part explores on-site operations and considers what happens when functions are disrupted by unplanned events. You will study how to identify and tackle potential hazards, as well as leadership and decision-making, thereby learning the importance of establishing and observing correct procedures, and how to deploy the right resources.

Ethical procedures impact every aspect of business operations, identifying and establishing ethical codes is central to successful business management. This module will explore a range of ethical and legal considerations to ensure that you and your business is ethically sound and operating within legal parameters.

In this module, you will be able to explore in-depth a company of your own choosing. You will take on the role of a consultant, engaging in research to address an authentic issue faced by a real-world company in the creative industries. You may investigate an issue at the company’s request, or you may conduct the research on your own initiative. This is a great opportunity to engage with a company in a field within which you want to work. Alternatively, it is an opportunity to develop your research skills in preparation for post-graduation study. By the end of the module, you will have a report which you can hand to a potential employer or postgraduate institution.

The UK entertainment industry has seen growth and expansion in live events, highlighting an industry ripe for entrepreneurial development. Recent enterprising examples have seen entrepreneurs collect waste left at festivals and transform it into usable products sold for charitable organisations benefitting society and the environment and creating an economy where there wasn’t one previously. This module is designed to get you thinking about the entertainment and event industry as a whole, both nationally and globally, to consider what gaps might exist for new business or what services could be created for new customer bases.

Throughout the module you will consider what tools you need to create the next industry event, performance or spectacle, as well as how to relate this to self-employment and wider creative industries.

An Insight into the growth and development of Hip Hop, over the course of the module we will break down the genres and its contributions to the industry. Additionally, we will also analyse the relationship between the government and the genres and how this has influenced pop culture, sampling, listenership and representation and how social media has become a driving force in developing the various income streams associated within the genre.

This is an essential for the modern music student as the genre lines become increasingly blurred. Hip Hop culture is now Pop culture and this module will offer an insight into how to achieve success within the modern music industry.

The study of economics allows us to understand why companies, markets and indeed entire industries can thrive or fail. From the motivation of individual consumers to government policy there are a whole range of factors that explain how and why the music industry works the way it does.

This module introduces a number of economic theories that give insight into not only how the music industry has prospered, but also the root causes of many of its issues. Such theories help you to comprehend why even ardent music fans are often inclined to pay more for a cup of coffee than for the songs that have defined their lives, but also how the music industry is finding new ways to turn value into revenue.

Popular music is the cultural ‘lingua franca’ of the world. Over the last decade, international music markets have undergone rapid growth as emerging domestic, virtual and transnational business models have challenged the traditional music industry paradigms. From K-Pop to international EDM festival ‘mega-brands’, disintermediated digital businesses, new labour models and distribution technologies and the rise of regional and shared global culture, continue to fuel innovation, entrepreneurism and opportunity for music professionals around the world.

This module prepares you for a career in the dynamic global music sector by looking at emerging global markets, entrepreneurial innovation and brand extension as the industry responds to rapid social, cultural, technological and political change.

Exploring some of the key debates arising from the globalisation of music culture and events, you will explore the ways in which these issues and tensions are creating opportunity and growth in regional and global music markets alike.

Any questions?

For any questions regarding our courses or if you’d like more information on how to apply to ICTheatre, please contact our Admissions Team on 01273 603 333 or email


© 2021 ICTheatre
Institute for Contemporary Theatre